Founding Story

Becky Cannon’s curiosity about how children can reach their full potential inspired her to start her company, i play., Inc. After earning a degree in child development, she moved to Japan to study and teach at a unique kindergarten that was based on holistic philosophy and natural foods.

While living in Japan, Becky gave birth to her first daughter, Emi. After having her second daughter, Mari, in the United States, Becky recognized that the natural baby products she had discovered in Japan were not available. As a result, she began importing diaper covers in 1982, to make them available for herself and other parents. This was the origin of i play. ®


The experience of Becky and her staff, and the many years of researching, developing, and manufacturing healthy and natural baby products has led to the growth of this successful and innovative company.

Today, Becky, Emi, and Mari are the mother-daughter owners of i play., Inc. What started with one mail-order item has grown into an offering of a family of brands and hundreds of natural baby products.

company time line


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